CommComm posted on May 12, 2011 01:04
As human beings were prone to bubbles, we gravitate to people like us, people with the same views, the same socio-economic class, the same habits etc. All sorts of studies show that if you’re likely to have similar habits and life-styles as the people you associate with. The web has been applauded as a way to escape that echo-chamber you live in. Except, as Pariser points out, there are companies like Google and Facebook and Yahoo looking to personalize your web experience,and that personalization makes your bubble even smaller. Making it even easier to forget that your world view is not the world view.


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